Selecting fonts for body text and publications is fairly simple. Your aim in that task is to use fonts that are not distinctive or eye-grabbing. Selecting fonts to complement graphics is entirely different. The process can be taxing and has been known to cause designers to reach for that bottle of aspirin in the desk drawer. Choosing fonts doesn’t have to be such a miserable task. You can relieve that headache easily without having to depend on over-the-counter medication by following a few simple guidelines.
Graphic design and typography have been around for quite a while, meaning the framework and concepts behind these disciplines are well established. If you hit a snag, there are always online and offline resources that can help you out. Of course, all of these resources may not harmonize. There is a lot of information out there that just doesn’t jive. To stifle this confusion, ask yourself a few quick questions while you’re searching for the right font to complement your graphics.
What kind of graphic is this anyway?
Perhaps you’re creating a graphic using Adobe, or you’ve been given stock media to work with. It doesn’t matter. All you need to know is what the graphic theme is and the mood behind that theme. Essentially, you’ll need to determine the message the graphic is conveying and what font will work best for delivering that message. The message is the most important part of the pairing process. If you can’t find a way to ensure that the information isn’t obscured or erased with the font you choose, your project will never get off the ground.